Tuesday, September 22, 2009

Writing For Money: The Funnel


When you set out to do affiliate marketing by writing articles you are really trying to earn money through a chain of events or as some put it, you are creating a money funnel. If you make a website and do a great job of it, what are you going to do next? You can put all of the best advertising on it that you want, but who will see it. It is like getting a great deal on a store front except the store is on Unknown Street in Deserted Town USA.

You have to drive traffic to your website or else all the rest is a waste of time. So the wide mouth of the funnel is your articles which lead people down the cone of the funnel to your website with all of your affiliate advertising, landing pages, and squeeze pages. Once you have delivered the potential buyer to the affiliate pitch page the rest is up to them. Creating articles that presell rather than articles that are sales pitches is the key to sucessful article marketing. That and quantity of course. So get out your pencil and paper and start writing.

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