Don't Offer Too Much

Well the lesson I learned today was, do not offer too much on your web page. I have been lamenting the fact that I get a lot of hits, but very little sales. Kyle, one of the founders of Wealthy Affiliates, reviewed my web page and told me that I was offering to many options on my web page which only made potential customers go back to research mode. Hmmm? It makes sense. I am cruising to buy a new gigmobile and when I get to the page I find that there are three models of gigmobiles and they are offered by several different companies. Instead of buying my gigmobile I will scratch my head and go back to researching.

Until Next Time,
CW

Writing For Money: The Funnel

When you set out to do affiliate marketing by writing articles you are really trying to earn money through a chain of events or as some put it, you are creating a money funnel. If you make a website and do a great job of it, what are you going to do next? You can put all of the best advertising on it that you want, but who will see it. It is like getting a great deal on a store front except the store is on Unknown Street in Deserted Town USA.

You have to drive traffic to your website or else all the rest is a waste of time. So the wide mouth of the funnel is your articles which lead people down the cone of the funnel to your website with all of your affiliate advertising, landing pages, and squeeze pages. Once you have delivered the potential buyer to the affiliate pitch page the rest is up to them. Creating articles that presell rather than articles that are sales pitches is the key to sucessful article marketing. That and quantity of course. So get out your pencil and paper and start writing.

PPC Marketing

Ok, so I started too early.  I didn't intend to but I ran across a coupon that was suppose to give me $50 of free ads on Yahoo.  When I joined I was informed that the offer had expired.  Why me?  Anyway I had placed $150 in the account so I thought I'd give it a spin.  Well, nothing so far except watching Yahoo go Kaa-ching with my or what used to be my money.  I am learning though, learning all of the ways to lose money on PPC marketing.  I do know that it is possible to make money with PPC and I intend to find out.

So far I have found out that I am not converting, but I don't know whether it is my landing page or ads that are irrelevant.  I have changed up my landing page 3 times, if you care you can see the current one at www.thedietclearinghouse/stf.html.  By the way if you want a good diet buy this one while your there.
I am pretty psyched about the new up grades to Wealthy Affiliate that are going to be launched on September 15--stay tuned.  I will also update you on my PPC adventure.

Until Next Time,
CW

Niche Marketing.

Today I learned about niche marketing. In essence you find a niche that relatively no one has filled and you pitch your product to that niche. I have chosen dieting since I have some expert knowledge of that area. Now to find a niche, I am supposed to use a keyword search and find a keyword that has a fairly high search rate on google. Next I check to see how many people out there are using that key word in their articles. If the ratio is a relatively high search rate to a low use rate then I am to write an article around that keyword. This is suppose to boost my article near the top of the search page for anyone using it to search the Internet. So far it all makes since to me on paper. But will it work when I try it?

One thing good that has come out of this is the discovery of great new diets to try. I can go through the offerings and weed out the bad and ugly ones and promote only the good ones. Strip That Fat is a great one. I am trying this one right away and if it is as good as it sounds then I will market it. I chose this one because it lets you create the diet out of foods you already like to eat. How cool is that?

Next time I'll let you know how article writing is going.
CW

Links:
Wealthy Affiliate University
Strip That Fat

Well, I have spent two days now studying at Wealthy Affiliates University and I have figured out that affiliate marketing in a nutshell is driving people to Internet businesses for a commission and that there are basically three ways.

1. Buy advertising.
2. Write informational articles and submit them to article web sites.
3. Search engine optimization—that is making a website and getting search engines to list it near the top.

I can't afford buying anything right now so I am going to opt for number 2
—no this is not an attempt at bathroom humor. I like writing so I figure I will go for this option and start writing.

Until next time, CW



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