The chain of events from contact to conversion are wrought with peril. Contact is when you first contact potential customers either with a paid ad or a free article. Using your contact instrument (article or ad) you try to nudge them over to a landing page. From their you hope they will go to the pitch page and finally buy the product.
The rub comes in tracking all of these components. For instance I might write a dynamite article that attracts 100's of people, but if I get zero conversions I need to find out where in the links of events I have a break down. When you are article marketing it is compounded by the number of articles you write, where you published them and how they are performing.
Paid ads are a bit easier to diagnose since you know when a customer has clicked on your ad and you can easily follow where he or she went from there. It is a beautiful thing when you have a great chain operating for you, but it is a frustrating waste of time and/or money when there is a broken link somewhere.
Until next time,
CW
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